Anaïs Sandra Carion appointed managing director of MAD Brussels

MAD Brussels starts 2023 with reinforced executive board

MAD Brussels' current management team, consisting of finance director Daphrose Nkundwa and creative director Dieter Van Den Storm, will be strengthened by a general manager from January 2023. Anaïs Sandra Carion will take over the general management of the centre for fashion and design. A fresh wind is also blowing within the board of directors. Lydia Mutyebele Ngoi will become the new president of the Brussels-based creative house.

The new director, Anaïs Sandra Carion (1991), graduated in communication sciences at ESCG and started her career in the design world as a journalist for the platform Designspeaking. This first experience in the sector allowed her, among other things, to interview many young Belgian designers and discover their work, often during Belgium is Design in Milan.

Anaïs began her career in 2015 at the Hermès Benelux Scandinavia headquarters in Brussels. There, she changed roles and countries (Belgium, the Netherlands, Luxembourg, Norway, Sweden and Denmark) over the years within the communications department. The first years of her career were mainly focused on working with young designers and artists to create window displays and publicity, later she took on a more strategic role with a 360° communication vision. Thanks to the many trips she made for design and fashion weeks, Anaïs has a clear vision of the evolution of this market on a European level.

Anaïs is currently responsible for the communication in the Netherlands, Sweden and Luxembourg. She will hold this position until December 2022, after which she will take up her post as general manager of MAD Brussels in January 2023.

"My passion for fashion was born in Italy. There, I understood that fashion is the expression of creative people in a geopolitical and cultural context." - Anaïs Sandra Carion

Lydia Mutyebele Ngoi takes over the chairmanship of the board. She obtained her master's degree in law and international private law at the ULB. Confronted with the shock of discrimination when she left her studies, she quickly became involved in politics. In 2006, she was elected as a local councillor for the City of Brussels. She also sat on the board of directors of the CPAS of the City of Brussels for several years. Since 2020, Lydia Mutyebele has held the post of alderman for housing, public heritage and equal opportunities. She thus becomes the first sub-Saharan woman to hold such a mandate in the City.

"Brussels is a dynamic and multicultural city where everyone has the right to be treated with respect, regardless of social, geographical and cultural background." - Lydia Mutyebele Ngoi

We Inspire, Connect and Guide remains the slogan of MAD Brussels, the centre for fashion and design. Its programming will continue to be dedicated to promoting Brussels' young fashion and design creatives in 2023. Anais Sandra Carion will work to further increase the visibility of Brussels' many talents on the national and international scene, putting the Brussels fashion and design scene on the European map. 

The year is kicking off with the second edition of the Modern Craft exhibition, this time focusing on contemporary ceramics and innovative design techniques. The monthly creative lunch will take place again, and the Brussels Fashion & Designers Sales will also continue. This programme, in collaboration with other Belgian organisations, will be accompanied by a presence at international events such as the design weeks in Milan and London.

For more information or interview requests, please contact:

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About MAD Brussels

MAD Brussels wants to give wings to young designers. In addition to promoting and showcasing the Brussels fashion and design sector, the Center for Fashion & Design wants to stimulate, support and encourage creative initiatives. Innovative, sustainable and inclusive entrepreneurship plays a very important role at MAD. Designers can get help in developing their own brand and label.

Together with a lot of Brussels creative talent, MAD Brussels builds the creative character of the capital.


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