Discover sustainable fashion and young creative talent at Slowroom Brussels

from 12 April to 14 April at MAD Brussels

Slowroom Brussels, the leading Brussels trade fair for Slow Fashion and Upcycling, is announcing its third edition, to be held in the heart of the Dansaert district. After two successful editions at the Sablon, the organisers are joining forces with MAD Brussels. This collaboration with the Centre for Fashion and Design is a natural step, given the importance that both organisations attach to supporting young Brussels brands. In total, Slowroom Brussels will be hosting no fewer than 25 sustainable Belgian brands.

In just two years, Slowroom Brussels has become a key event for all lovers of sustainable fashion. The event provides a platform for local designers and aims to promote values such as the reuse of materials, the social responsibility of brands and local production. In other words, the show promotes an example of ethical and responsible fashion that celebrates innovation, sustainability and inclusion, and invites shoppers to rethink their consumption patterns.

The public will have the pleasure of discovering a number of young designers. Kwalé E. Hakizimana graduated from Ateliers Saint-Luc as a fashion designer. With his creations, Kwalé seeks to highlight the traditional skills of Africa and its various cultures by combining them with the aesthetic codes of Western clothing. The Brussels-based brand méson gives a second life to household linen and textile waste. Each capsule collection is based on a story that begins in a room of the house, such as the bathroom or hallway. In addition to local production and circularity, méson is committed to transparency. Clothing brands won't be the only ones represented. Jewellery designer Joanne Guiraud, among others, will also be taking part in the slow fashion event. With her jewellery brand JG Studio, Joanne presents handmade creations made from recycled silver and gold. 

Slowroom also promises to be a festive experience. As always, in addition to the sales area, musical entertainment will play an important role throughout the weekend. That's why the organisers have lined up a hand-picked programme, the line-up of which will be revealed shortly. To celebrate the launch of the event, the opening night will feature a selection of local DJs and dancers. An exclusive concert will take place on Saturday evening, featuring an artist from the alternative scene. Finally, a vinyl session will accompany the Sunday sales. 

Practical information

Opening hours:

  • Friday 12 April, 5pm - midnight: Sales + performance & DJ set
  • Saturday 13 April, 12pm - 1am: Sales + concert
  • Sunday 14 April, 12.00 pm - 7.00 pm: Sales

Slowroom Brussels takes place at MAD Brussels: Nieuwe Graanmarkt 10, 1000 Brussels. Access to the fashion fair is free, with the exception of the concert on Saturday night. A ticket for the concert costs 20 euros.

List of participating designers: AB normal, aéonik - Annveronike Roland, Aggie’s studio, Ahmad Misho, Atelier romarin, Braquage, Déshabillés d’Art, Janne Landuyt, Jeans Lab, Joanne Guiraud, Kasbah Kosmic, Kinga Studio, Kwalé Hakiza, Leslie Ferre, Lila & John, Louise Dael, Luz by Luz, Marguerite Tenot, Maroussia Dubois, MensahBook, méson, Skin series, Boucle d’or and more.

For more information or interview requests, please contact:

Alexandra Borgerhoff

Press communication, MAD Brussels

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About MAD Brussels

MAD Brussels wants to give wings to young designers. In addition to promoting and showcasing the Brussels fashion and design sector, the Center for Fashion & Design wants to stimulate, support and encourage creative initiatives. Innovative, sustainable and inclusive entrepreneurship plays a very important role at MAD. Designers can get help in developing their own brand and label.

Together with a lot of Brussels creative talent, MAD Brussels builds the creative character of the capital.


Nieuwe Graanmarkt, 10 1000 Brussel

+32 2 880 85 62