New initiative offers international platform to Belgian fashion talent

Julie Kegels SS26 Finale ©Collective Parade

Belgian fashion is traditionally rooted in artistic freedom, conceptual power and bold individuality. More than just style, it is a cultural statement. From Antwerp to Brussels, from Liège to Ghent, Belgium has produced designers who challenge norms, embrace experimentation and redefine elegance. It is this avant-garde spirit that the Belgium is Fashion communication platform aims to promote. ​

The new platform celebrates and promotes the unique identity of Belgian fashion on the international stage. The initiative aims to support Belgian fashion talents internationally and increase the visibility of Belgian designers who are already active internationally.

From now on, you can follow Belgium is Fashion on Instagram. The organisers are collaborating with branding studio Studio M and creative director Dries Vriesacker.

Belgium is Fashion is an initiative set up by the three Belgian fashion and design organisations: Flanders District of CreativityMAD Brussels and Wallonie-Bruxelles Mode Design (WBDM). 

 


Claudia

Press and Events officer, MAD Brussels

 

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About MAD Brussels

We inspire, we connect, we guide the Brussels fashion & design industry. In addition to promoting and showcasing the Brussels fashion and design sector, the Center for Fashion & Design wants to stimulate, support and encourage creative initiatives. Innovative, sustainable and inclusive entrepreneurship plays a very important role at MAD. Designers can get help in developing their own brand and label. Together with a lot of Brussels creative talent, MAD Brussels builds the creative character of the capital.

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