By artist & designer Jaime Hayon

Exhibition from 22 September 2023 until 27 January 2024

After a summer dedicated to fashion photography with Mous Lamrabat, MAD Brussels' autumn programming is dedicated to contemporary design. The centre for fashion and design goes international and, as part of the Brussels Art Nouveau year, presents a solo exhibition by Spanish artist and designer Jaime Hayon: NUEVO NOUVEAU.

MAD Brussels was looking for an international designer who would embody the essence of the Art Nouveau movement today. Someone who is not afraid to experiment with different disciplines: from design and furniture making, from painting to interior design. Spanish artist and designer Jaime Hayon (°1974), also referred to as today's Antoni Gaudi, embodies all these aspects: from mysterious ceramic creatures and poetic objects to colourful interiors and intriguing paintings. Challenging the boundaries between art, decoration and design, Hayon's creations are not only full of optimism, but also demonstrate the skills of a true craftsman.

After founding Hayon Studio in 2001, Jaime Hayon built up a wide and diverse clientele: from furniture and household objects to ceramic, crystal and textile creations. Not only does he work for international furniture companies such as Danish &Tradition, French Baccarat and Spanish BD Barcelona, Hayon also worked on interior projects such as the Pompidou Café in Paris and The Standard Hotel in Bangkok. In recent years, he has focused on a more artistic direction, collaborating with galleries such as Kreo in Paris and L21 in Barcelona.

After exhibitions at the Groninger Museum in the Netherlands, the Holon Design Museum in Tel Aviv and a major exhibition at the Centre del Carme in Valencia in 2022, his oeuvre will be shown in Brussels for the first time. "The exhibition at MAD Brussels focuses on the diversity of his oeuvre, the innovative craftsmanship he brings to the industry and the colourful aspects of his artistic approach," says Dieter Van Den Storm, creative director of MAD Brussels. "Jaime Hayon's varied oeuvre will be shown in its entirety: from furniture and industrial designs to paintings, tapestries and sculptures. There will also be new work that has never been shown to the public before. The common thread throughout the exhibition are Hayon's sketches that demonstrate the evolution of his career: from industrial designer to artist."

The exhibition NUEVO NOUVEAU is part of the Brussels Art Nouveau Year, the Spanish Presidency of the European Union and Design September. The exhibition is produced with the support of the Spanish Embassy in Brussels and AECID (Agencia Española de Cooperación Internacional al Desarrollo).

Practical information

22.09.2023 - 27.01.2024: NUEVO NOUVEAU by artist and designer Jaime Hayon

The exhibition takes place at MAD Brussels: Nieuwe Graanmarkt 10, 1000 Brussels. The exhibition is open to the public free of charge from Wednesday to Saturday from 11am to 6pm.

Not for publication:

Artist and designer Jaime Hayón will be present for the opening on Thursday 21 September. For more information, additional images or interview requests, please contact:

Alexandra Borgerhoff

Press communication, MAD Brussels

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About MAD Brussels

MAD Brussels wants to give wings to young designers. In addition to promoting and showcasing the Brussels fashion and design sector, the Center for Fashion & Design wants to stimulate, support and encourage creative initiatives. Innovative, sustainable and inclusive entrepreneurship plays a very important role at MAD. Designers can get help in developing their own brand and label.

Together with a lot of Brussels creative talent, MAD Brussels builds the creative character of the capital.


Nieuwe Graanmarkt, 10 1000 Brussel

+32 2 880 85 62